PROJECT SUMMARY
Parking Time Sweden enlisted our help again, this time to redesign their website to enhance communication with their primary clients—municipalities. The new site streamlines service information, updates, and direct contact, improving client engagement. This project, completed outside regular curriculum, involved close collaboration with project managers and front-end developers.
The BETA version is now live, providing a more efficient platform for their key clients.
What is P-disk?
A "P-disk" is a parking tool used in Sweden and few other European countries for time-restricted parking. Drivers set the disc to their arrival time, displayed on the dashboard to manage parking duration. Misuse can result in fines.
Parking Time Sweden's primary focus now is to implement their solution in small municipalities, addressing the misuse of visitor parking by residents. The app ensures users don’t exceed parking limits, prompting them to move their car or face a ticket.
Current challenges
The existing website had trouble clearly showing the value of their digital Parking disc to municipalities. It was unclear, lacked a professional look, and didn’t have strong call-to-action. This led to low engagement, poor conversion rates, and slowed down the company’s growth and market reach.
UNDERSTANDING the client and THE USER
Who is the target audience?
Municipalities - Parking Time's primary focus
Other potential business partners
End-users of the app
With a very tight deadline, we were able to do only Benchmarking and Competitive analysis of companies like EasyPark, Parkster, Aimo Park, Parkit, MOBILL Parking. Our goal was to adopt successful strategies and practices from top competitors to improve engagement, efficiency, user experience, and overall performance.
KEY INSIGHTS
Municipalities need clear, concise information on what Parking Time Sweden offers.
Websites with straightforward navigation and clear call-to-action buttons are more effective at engaging users.
Municipal and client testimonials are essential for Parking Time Sweden to build trust and credibility, helping showcase reliability and encourage adoption.
CURRENT WEBSITE STRUCTURE
To determine what the new website should include, we first analyzed the existing site to understand its structure and identify areas for improvement.
IDEATION
We started with low-fidelity wireframes and then moved on to mid-fidelity versions to ensure the information was presented clearly and simply. Our aim was to highlight the key benefits of the digital parking disc in a straightforward manner. We focused on explaining who Parking Time Sweden is, how their solution can be implemented in municipalities, and strategically placed call-to-action buttons for seamless client communication.
FINAL DESIGN
After receiving positive feedback on the initial drafts, we proceeded to develop the high-fidelity prototype.The website was designed to guide municipalities through a clear and straightforward process: First introducing the product, then explaining how it works and finally showing why it’s the right solution for them.
The Hero section went through several iterations to get the right message and feeling across. We aimed to reflect the ease and peace of mind from using the digital parking disc. Call-to-action buttons were strategically placed for easy access to Parking Time Sweden.
This section highlights the simplicity of implementing a digital parking disc in municipalities and its benefits. The free digital parking disc enhances circulation in small towns across Sweden, making parking easier for residents, visitors, and businesses, while seamlessly integrating with existing systems to support urban growth.
Explaining how digital parking disk works in simple 3 steps.
This section highlights the key advantages of a digital parking solution by simplifying parking, reducing fines, and boosting economic activity. The user-friendly app integrates with existing systems and provides data for optimizing urban planning and enhancing city safety.
Testimonials showcasing credibility and measurable results, such as the success of parking zones or the number of downloads, were placed before the call-to-action to encourage conversions.
Strategic CTA section: We placed clear call-to-action section immediately after building trust through testimonials and benefits, encouraging potential clients to download the app or reach out for more information.
Regular updates on new features, partnerships, and milestones keep users informed and engaged, fostering a sense of community and commitment to continuous improvement.
A comprehensive FAQ section addresses common concerns, helping to minimise barriers to adoption and ensuring potential clients feel informed and supported.
CLIENT FEEDBACK
The client was happy with the overall layout and content.
The website clearly conveyed their company and solution, effectively communicating their value to municipalities.
They were overall satisfied with the design but felt the dark green didn’t match their brand and logo.
NAVIGATING CLIENT FEEDBACK: BALANCING VISION AND EXPECTATIONS
While we aimed to provide a vibrant and modern design, the client leaned toward a lighter, more subtle approach. This led to multiple iterations as we worked to meet their preferences while balancing our design vision. Though it was challenging to convince the client of our original concept, we ultimately reached a compromise.
This is the new official version of the website.
Here is one of the iterations
Collaborative spirit
The developers also had their take on design, but we collaborated closely to ensure the final design stayed true to the vision we outlined in Figma. Overall, it was a productive and positive collaboration.
My supportive team made the design process smoother, resulting in a product that met our client’s standards.
KEY LEARNINGS AND AREAS OF IMPROVEMENT
One of our challenges with the Parking Time project was aligning the client's color preferences with our design vision. Through open communication and several iterations, we worked together to find a solution that respected their taste while ensuring the design remained cohesive and functional.
Suggestions for future development
The current live website would benefit from improvements, such as updating the hero image, ensuring full mobile responsiveness, and implementing minor design adjustments in collaboration with the development team.
Future projects could benefit from even clearer client communication and early user testing. This will ensure a stronger alignment between user needs and client expectations, leading to more successful outcomes.
This project emphasized the importance of effective communication and user-friendly design in promoting Parking Time Sweden to municipalities. Through a clean and intuitive website, we aim to showcase the value of Parking Time’s digital parking solution to potential clients. Moving forward, the site will position Parking Time Sweden as a trusted provider of efficient tools for parking management and urban mobility.
Go to Final Design